OpenAI Select Partner

Leading ChatGPT Ads agency.Turn AI Search into revenue.

We launch your brand, run your campaigns, and prove your ROI on ChatGPT — in 30 days.

Transparent pricing · Led by an ex-Google · Live in 48h

chatgpt.com
TB

what expense management software works best for a 40-person team?

For a team this size, three things matter more than the feature list: how well it imports your history, how it syncs with your accounting tool, and how fast reimbursements actually land.

ToolBest forWatch out for
Notelio1Teams of 20 to 100No physical card
Flowpense2Unlimited virtual cardsLimited accounting export
Kaptio3Deep QuickBooks integrationLonger onboarding

If reimbursements run through payroll, check HRIS compatibility first before comparing prices.

Trusted by

  • Gorgias
  • AB Tasty
  • Weglot
  • Your brand?
  • Yomoni
  • Side

// the problem

ChatGPT Ads is a black box.

Hard to be profitable, without the right strategy.

Impressions, clicks, CTR, average CPC. Nothing on the queries, the placement, the audience. OpenAI publishes no benchmarks — alone with your report, there's no way to know if your CAC is any good.

// our unfair advantage

We've been running ads on the platform since January.Dozens of brands launched. And aHiints Index™, the market reference.

OpenAI Ads Manager native report

ImpressionsClicksSpendCTRAvg. CPCAvg. CPM
12 4803181 284 €2,55 %4,04 $102 $
11 9022971 199 €2,50 %4,04 $101 $
13 0153411 402 €2,62 %4,11 $108 $
is your CAC any good?
nobody can tell you.
index.hiints.ai

Hiints Index — School ABC, last 7 days

Detected intentClicksYour CPCIndexGap
Brochure request412$0.40$0.55−27%
Program comparison186$0.62$0.58+7%
Financing search94$0.71$0.60+18%
#leads-chatgpt-ads

Hiints Agency · 4 min ago

🎯 New qualified lead

Camille R. — School ABC, brochure request

Source: ChatGPT Ads · CPC $0.38

// the mechanism

30 days to measure your ROI on ChatGPT Ads.

We measure what every dollar spent generates in revenue. Real ROI, not a CPC in a vacuum.

Every campaign feeds the Hiints Index, our sector benchmark database. Your CPC moves? You'll know within the hour if it's your creative, your bid, or the market.

30 days to test. One number at the end: profitable, yes or no.

// how it works

How does advertising work inside ChatGPT?

The rule is simple: the ad stays separate from the answer, and shows up when the system judges a context compatible with your offer.

  1. 01

    The conversation

    A user describes a need, a budget, a constraint. “Which CRM for a 20-person team already on HubSpot?” That’s a full buying brief.

  2. 02

    The selection

    The system reads the context and intent, your context hints, the ad’s title, copy and landing page. Second-price auction, weighted by relevance.

  3. 03

    The sponsored block

    The ad shows below the answer, labelled. It plays no part in generating the text and doesn’t change it. Served on the Free and Go plans.

  4. 04

    The click, then the measure

    OpenAI Pixel, Conversions API and UTMs tie the click to the lead, the trial or the order. Then we read the result against the Hiints Index.

What the advertiser gets: impressions, clicks, spend, CTR, average CPC and CPM. Never the conversation. Never personal data. Read the full guide →

// comparison

ChatGPT Ads isn’t run like Google Ads.

Media fundamentals still apply. The signal changes: you no longer target a query, you target a decision situation described in natural language.

CriterionChatGPT AdsGoogle AdsMeta Ads
Main signalConversation + context + intentQuery + audienceAudience + behaviour
Targeting unitContext hints (situations)Keywords, match typesInterests, lookalikes, lists
MomentExploration, comparison, decisionActive searchDiscovery
Format24-char title + 48-char copy + imageText, extensions, ShoppingImage, video, carousel
AuctionRelevance-weighted second priceAd rankBid + estimated quality
What you seeSix columns. Never the conversation.Search terms, placementsAudiences, placements
Public benchmarksNone (OpenAI publishes none)PlentyPlenty

The last row is why the Hiints Index exists. Read the detailed comparison →

// method

Three steps. 30 days to test.

The same method we run on our own accounts since January — documented, repeatable.

01

Audit

Intent mapping, a read of your Search/Social history, account structure set before the first dollar spent.

Mapped intents

  • Active comparison
  • Price research
  • Competitor alternative
02

Launch & A/B Test

Campaigns live, multiple creative variants tested in parallel to isolate what converts.

Variants in test

  • Headline A — direct benefit
  • Headline B — data-backed proof
  • Headline C — objection handled
03

Measure & Scale

By day 30, one number: your real ROI. We cut what doesn't work, scale what does.

Day-30 report

  • Revenue / $ spent: 3.2x
  • CAC: −18% vs Search
  • Decision: scale budget +40%

// why us

Two ex-Google, for the price of one.

Tony
TonyGEA & SEA expert
Robin
RobinData & Performance expert

Our unfair advantage = 10+ years of experience,120+ brands helped in SEA & GEO to generate millions in revenue. Dozens of brands launched on ChatGPT Ads.

// pricing

Transparent pricing. Live on ChatGPT Ads in under 48h.

Free setup. Then a fee indexed on your media spend: the more you spend, the lower the rate.

Setup

Done in under 48h

€5,000Free

  • GEA / GEO auditincluded
  • Context hints100 written
  • Ad creativesincluded
  • Tracking & Reportingincluded

Scale

For brands ready to scale on ChatGPT Ads

10%of ad spend

  • Ad spend managedover €5K / mo
  • Check-inweekly
  • Multi-countryincluded
  • Creative Studiounlimited
Book a call

// who it’s for

Your sector, your conversations.

A software buyer, a future student and a traveller don’t ask ChatGPT the same questions. Each page documents the intents, context hints and KPIs of your market — and the cases where we’ll say no.

Case study

// results

A SaaS HR platform, first activation.

MetricGEAGoogle Ads baseline
Qualified demos+30 / moTest budget well below Google Ads
SQLs generated12—
Effective CPL±€250Final customer CAC 22% lower
Demo → SQL conversion+70%Higher than Google Ads

This case isn't a promise of results. What it shows: a structured method produces an actionable signal within the first weeks.

Published in the white paper ChatGPT Ads: the complete guide (in French), September 2026.

// questions

What we get asked the most.

Every term is in the glossary. Open the glossary →

What is ChatGPT Ads?

OpenAI’s advertising product inside ChatGPT. Ads appear below the answer, in a block labelled “Sponsored”, separate from the generated text. They play no part in generating the answer.

Who sees ads on ChatGPT?

Logged-in, adult users on the Free and Go plans. Paying subscribers don’t see ads. A senior decision-maker is therefore often out of direct reach — we check that before signing.

What is a context hint?

A natural-language phrase, attached to an ad group, describing who your offer helps, when and with what. It is neither an exact keyword nor a targeting rule: a hint guides matching, it doesn’t guarantee it. Setup includes 100 of them, written by us.

How much does a click on ChatGPT cost?

Entry CPCs observed sit between $3 and $5, CPMs between $25 and $60. The auction is second-price, weighted by relevance: a more relevant ad can win with a lower bid. OpenAI publishes no benchmarks — that’s the gap the Hiints Index fills.

Is there a minimum budget?

No global spend minimum since May 2026. The minimum is $25 per day per campaign. We advise against testing below €3,000 of monthly media: under that, you don’t learn fast enough.

How fast can we launch?

Setup is done in under 48h: GEA/GEO audit, 100 context hints, ad creatives, tracking and reporting. It’s free.

How are your fees calculated?

15% of ad spend under €5,000 of monthly media (Starter), 10% above (Scale). Media is paid directly to OpenAI, on your account. No margin on it, no commitment.

Who manages my campaigns?

Tony, an ex-Google. No junior account manager standing between you and the person actually running your campaigns.

How long until the first results?

By day 30, one number: your real ROI on the channel. Enough to decide whether to scale or stop.

Does this work for B2C or e-commerce?

Yes — it’s actually the best fit. Average order value above €100, and purchase intent captured inside ChatGPT converts particularly well.

Does this work for B2B?

Workable if the buyer is operational — Free and Go plans rarely reach senior decision-makers. We say so before signing, not after. Our first documented case is an HR SaaS: +30 qualified demos per month.

How is this different from GEO?

GEO tries to get your brand cited inside the answer: organic, slow, uncertain. GEA buys a space next to the answer: immediate, measurable, billed per click or CPM. An ad budget never changes an answer.

Do I own the ad account?

Yes. It’s opened in your name, media spend is paid directly to OpenAI, and it stays with you if you stop working with us.

// still here?

Your competitors aren't waiting. Book the call.

We'll pull up your sector in the Hiints Index, live, together. Zero pitch. Zero bullshit.

Book a call