// sector · Finance & insurance
A freelancer compares business accounts, a family compares coverage, a borrower compares timelines, and all of them describe it to ChatGPT before choosing. Our first step is checking that your offer can run there at all. Only then do we measure every lead to the signed file.
Category subject to OpenAI’s advertising policies
Offer and message eligibility is checked before any launch. We don’t launch a campaign that will be rejected in review.
I'm a freelancer, I want a business account with a card and transfers without hidden fees, which one?
For a freelancer, everything hinges on how well the pricing grid fits actual usage. Count your monthly transfers, your card payments received and what you need abroad. Then read three lines of the grid: the monthly price, the cost of a transfer outside the plan, and how you close the account.
Freelance pro account
Full pricing grid. Open online.
your-neobank.com
// why this sector
Nobody switches bank or insurer on a slogan. People compare, hesitate, reread the terms, and ChatGPT hears every one of those hesitations in plain words. Answering takes an eligible offer and an exact message, in that order. No shortcut.
Regulated finance and insurance fall under OpenAI's advertising policies, and it isn't for us to rule in its place. What we do is review the offer, the disclosures and every message before building the campaign, case by case, because a neobank, an insurer and a savings provider don't bring the same file. If it doesn't pass, we say so.
Fees, coverage, excesses, payout timelines, cancellation terms: that is what the user asks about, and that is what an ad can state without ever mentioning a return.
An incomplete application ties up an advisor for nothing. Measurement therefore runs to the completed file and the signed customer, well past the form.
// intents
Typical prompt
"I'm starting as a sole trader, do I need a separate business account, and which one?"
What the ad has to do
Name the situation (starting a business) and lead to a page that explains the pricing rather than to a promotional offer.
Typical prompt
"Home insurance for a rented city flat, what really differs from one policy to another?"
What the ad has to do
Carry one concrete, verifiable coverage difference, one argument per ad, and no number the landing page couldn't back up.
Typical prompt
"My savings sit in a basic account, what options don't lock the money up for years?"
What the ad has to do
Describe a saver's situation and constraints. The ad talks about access, fees and terms, and never about expected performance.
Typical prompt
"We found a flat, a broker or my bank for the mortgage, and how fast?"
What the ad has to do
Answer on timing and support to lead to an appointment, with the mandatory disclosures staying on the landing page.
// context hints
A finance hint describes someone comparing terms, never someone to be dazzled. Here are three ad groups for a business neobank, as we write them once eligibility is checked:
Generate your context hintsIllustrative excerpt. The real structure is built from your search terms, sales calls and support tickets.
AG · Starting a business
AG · Fee comparison
AG · Switching banks
// scenarios
Three examples that tie a conversation to an ad, a page and a metric. They are not delivery promises.
// measurement
OpenAI's native reporting stops at impressions, clicks, spend, CTR and CPC. In finance, profitability sits further down, in the share of leads that become customers. So we set up the OpenAI Pixel and the Conversions API within your obligations, then compare your account with the Hiints Index.
Eligible leads
Share of contacts who meet your acceptance criteria: the first filter, set right at the form.
Completed applications
An application abandoned halfway is worth nothing, so we track completion step by step.
Signed or activated customers
Activated account, signed policy, first deposit: the real conversion, sent back through the Conversions API.
Cost per signed customer
Read it against Google Ads and your comparison sites over the same period, at equal offer.
Post-lead rejection rate
When your teams turn down a large share of contacts, the hints are badly written: that is a rewrite signal.
Your segment in the Hiints Index
Your CPC and CTR set against comparable finance and insurance accounts. OpenAI publishes no benchmark of its own.
// honest qualification
Yes, clearly
Your offer has passed our eligibility check against OpenAI's advertising policies, and your messages stand without any promise of gains. You can follow a lead to the signed customer, and you agree to share that number with us.
Yes, with one caveat
The offer looks eligible, but your messages lean on a rate, a return or a promise: we rewrite first, launch second. Same logic if you target an enterprise CFO, since only ChatGPT's Free and Go plans see ads and part of those profiles stays out of reach.
Not yet
After review, the offer isn't eligible, or your messages can't be made compliant without losing their meaning. A monthly media budget under €3,000 closes the question too. In those cases we don't launch, and we tell you before you sign.
Free setup, done in under 48h. Then 15% of ad spend under €5,000 of monthly media, 10% above. See pricing →
// questions
Neither yes nor no: an agency doesn't get to answer in OpenAI's place, and its advertising policies frame these categories. The answer is built offer by offer. Before any launch we examine your offer and every message, then hand back what we found before building a single campaign.
Our ads don't. They talk about fees, coverage, timelines and terms, and lead to a page carrying the mandatory disclosures. With 24 characters for the title and 48 for the copy, there is no room for a promise anyway.
The sign-up isn't enough. Clicks are tied to completed applications, activated accounts and then first deposits through the OpenAI Pixel and the Conversions API, because profitability is decided at those steps.
Through the hints first, the landing page second. A hint describes a precise situation ("freelancer who just registered as a sole trader"), and the page states the acceptance criteria before the form. What's left is reading your teams' rejection rate to know what to rewrite.
Yes, on two conditions: the offer passes the eligibility check, and you follow the lead to the signed policy. The hints then describe comparison situations, and the ad carries a coverage or a timeline, never a gain.
It comes down to what a signed customer brings in and to the share of files that drop out before signature: the longer the journey, the more volume you need to see what completes. Setup is free, and the fee follows your media, at 15% while it stays under €5,000 a month, then 10% above. Under €3,000 of monthly media, better not to test.
// keep reading
How ChatGPT Ads Works: Placement, Auction and Reporting
Where ads appear in ChatGPT, who sees them, how they are selected, and what the native report does and does not show. Updated October 2026.
Read →NewsChatGPT Ads in France: What Changes for Advertisers
Who sees ChatGPT ads in France, how to open an account from France, and what a French advertiser can realistically expect as of 25 October 2026.
Read →ComparisonChatGPT Ads vs Google Ads: eight criteria to read them together
ChatGPT Ads vs Google Ads on eight criteria: targeting, signal, timing, format, auction, landing page, measurement, risk. Where each one wins, and why.
Read →// shall we talk?
A 30-minute conversation is enough to check your offer's eligibility and place your segment in the Hiints Index, live. If the answer is no, you'll have heard it before any commitment.
Book a call30 minutes · no commitment · zero pitch
// other sectors
