// blog
What we learn by running the channel.
Guides written from the accounts, not from press releases. Each article answers one precise query, cites its sources and shows its update date.
12 articles · Use case · News · Conversion · Comparison · Guide · How-to · Tracking · Performance
ChatGPT Ads B2B: the Free/Go limit to check before you sign
Ads in ChatGPT only reach the Free and Go plans. Who is still reachable in B2B, how to estimate it before signing, and when the honest answer is no.
Read →NewsChatGPT Ads in France: What Changes for Advertisers
Who sees ChatGPT ads in France, how to open an account from France, and what a French advertiser can realistically expect as of 25 October 2026.
Read →ConversionChatGPT Ads Landing Pages: The Page That Continues the Conversation
The landing page is one of OpenAI’s ad selection signals. One page per family of intent, the checklist, three prompt → page pairs and message match.
Read →ComparisonChatGPT Ads vs Google Ads: eight criteria to read them together
ChatGPT Ads vs Google Ads on eight criteria: targeting, signal, timing, format, auction, landing page, measurement, risk. Where each one wins, and why.
Read →GuideContext Hints in ChatGPT Ads: Definition, Format and Examples
What a context hint is according to OpenAI, where it is set, the who/when/what format, five good-versus-bad examples and the mistakes to avoid.
Read →How-toHow to Advertise on ChatGPT: Your First Campaign, Step by Step
OpenAI’s Ads Manager, level by level: campaign, ad group, ad. Every field, every constraint, and the QA checklist to run before review.
Read →GuideGEO vs GEA: the difference in six lines
GEO: getting your brand cited inside ChatGPT's answer. GEA: buying a sponsored slot next to it. Definitions, a six-criteria table, why both are needed.
Read →GuideHow ChatGPT Ads Works: Placement, Auction and Reporting
Where ads appear in ChatGPT, who sees them, how they are selected, and what the native report does and does not show. Updated October 2026.
Read →GuideHow Much Does ChatGPT Ads Cost in 2026: CPC, CPM and Minimum Budget
Observed CPC of $3 to $5, CPM of $25 to $60, $25 per day minimum per campaign, no overall minimum since May 2026. What sets each cost line.
Read →How-toHow to Structure a ChatGPT Ads Account: Campaigns to Ads
One campaign per objective, one ad group per intent family, one ad per angle. Naming rules, intent families and a complete example for a B2B SaaS.
Read →TrackingMeasuring ChatGPT Ads Conversions: Pixel, API, UTM and CRM
The native report has six columns and no conversions. OpenAI Pixel, Conversions API, a UTM convention, events by business model and CRM reconciliation.
Read →PerformanceChatGPT Ads KPIs: Which Metrics to Track and Why
The six columns of the native report, the KPI to follow for each campaign objective, reading by ad group, and the signal / diagnosis / action table.
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