// sector · B2B services
Before contacting anyone, an SMB owner lays out their problem, headcount and timeline to ChatGPT. Your offer enters that conversation, and measurement doesn't stop at the click or even at the form: it runs through the meeting and on to the SQL, which is where an engagement is won or lost.
manufacturing SMB of 80 staff, ERP change coming next year: how do we choose an integrator?
At 80 people, the software matters less than the data migration and the integrator's presence after go-live. Three questions to ask: who migrates your data and who validates it, what references they hold in your industry, who picks up the phone six months after launch.
ERP integrator for SMBs
Industrial references, data migration scoped.
your-firm.com
// why this sector
A provider is never bought off a spec sheet. Buyers look for criteria before they compare names, and it is ChatGPT they ask, describing their situation from start to finish because context is what earns a useful answer.
Buyers can tell the story of what went wrong with the last provider, alongside their size, sector and deadline. That is an informal requirements document that "SEO agency London" will never contain, and an ad that knows what failed last time can answer it point by point, with the method, references or follow-up the previous provider lacked.
"How to choose" comes before "who to choose". An ad that picks up a criterion from the answer joins the shortlist while it is forming, not after it has closed and the names are already settled.
Ads only appear on the Free and Go plans. That is often where an SMB finance lead, an HR manager or an owner running their own search will be; an enterprise executive committee, rarely.
// intents
Typical prompt
"We invoice in three countries, do we need a regular accountant or a specialised firm?"
What the ad has to do
Surface the right provider category: the ad names the buyer's situation, not your service catalogue.
Typical prompt
"What should we ask an agency before handing them a B2B website redesign?"
What the ad has to do
Pick up one criterion from the answer and back it up on the landing page: method, references, post-launch support.
Typical prompt
"Two integrators meet our requirements at similar prices, how do we decide?"
What the ad has to do
One verifiable difference per ad, with its proof fitting on a single screen: that is what the buyer will open to decide between two close offers.
Typical prompt
"How do I justify outsourcing payroll to my leadership instead of hiring?"
What the ad has to do
Supply the case the buyer will argue in committee. Here the landing page reads more like a briefing than a brochure.
// context hints
For a provider, the hint describes a decision-maker at the stage they have reached: searching, comparing, or having to convince leadership. Hence three ad groups. Here is the excerpt for an integrator:
Generate your context hintsIllustrative excerpt. The real structure is built from your search terms, sales calls and support tickets.
AG · Provider search
AG · Shortlist
AG · Internal validation
// scenarios
Three examples that tie a conversation to an ad, a page and a metric. They are not delivery promises.
// measurement
OpenAI's native report knows nothing about meetings. All it shows is impressions, clicks, spend, CTR, CPC and CPM. We put the OpenAI Pixel and the Conversions API in place, pull the CRM stages back in, and the account is then read against the Hiints Index.
Meetings booked
The first useful signal. A filled form is worth nothing until the call has happened, since the conversation is what shows whether the need is real.
SQLs
The meeting held and qualified by your team. The channel gets compared with the others from there, and not before.
CPA per SQL
Spend divided by SQLs, not by leads. It is the only cost that reads against the average value of an engagement.
Pipeline value
The amount of opportunities created in the CRM. On engagements worth several thousand euros, a single SQL changes the maths.
Meeting → proposal time
A buyer who arrives with their criteria moves faster. If that delay doesn't shrink against your other sources, the intent being captured is the wrong one and the hints need another look.
Gap to comparable providers
Your CPC and CTR set against those of other B2B providers tracked in the Hiints Index, since OpenAI publishes no benchmark.
// honest qualification
Yes, clearly
Your buyer is operational (SMB owner, finance lead, HR or marketing manager) and books the meeting themselves. Your engagements have a reference price you're willing to show, and you have a page per offer or client type, or you're ready to write them.
Yes, with one caveat
You aim at a senior enterprise decision-maker (CIO, CFO, executive committee), part of whom pay for a subscription and so sit out of reach of ads. We size the reachable share before any commitment. The same caveat applies if each of your sales goes through a formal tender.
Not yet
Your sales stretch past nine months, or your offer can't be summed up in one sentence, or monthly media tops out under €3,000. With so little volume, the test teaches nothing. We would rather point you to your existing channels.
Free setup, done in under 48h. Then 15% of ad spend under €5,000 of monthly media, 10% above. See pricing →
// questions
Yes, when choosing a provider starts with asking ChatGPT which questions to put, which happens quickly for engagements with no product sheet and no public price list. The caveat is real: only the Free and Go plans see ads, and a senior decision-maker is often on a paid plan, which is why the reachable share of your target gets checked before launch rather than estimated afterwards.
No, they don't do the same job. LinkedIn targets a job title and a company; ChatGPT captures a situation described at the moment the buyer is looking for criteria. We read them side by side on CPA per SQL, then keep both when they complement each other, or just one when the other only produces meetings that never turn into an SQL.
No. Context hints describe buyer situations, not exact queries. "SEO agency London" becomes "SMB owner looking for an agency to recover organic traffic that dropped after a redesign".
The meeting booked first, then the SQL your team has qualified, then pipeline value in the CRM, with the OpenAI Pixel and the Conversions API tying clicks to each of those three stages. A form on its own isn't enough to steer by.
On the page that continues the conversation. One page per client type or per offer, with method, references and a reference price, because the buyer described their exact case and the firm's homepage asks them to start over.
The number of meetings a test needs before it says something is set by the value of an engagement, and so is the budget. The technical floor is $25 a day per campaign. Under €3,000 of monthly media, we advise against trying. Setup is free; the fee is 15% under €5,000/month and 10% above.
// keep reading
ChatGPT Ads B2B: the Free/Go limit to check before you sign
Ads in ChatGPT only reach the Free and Go plans. Who is still reachable in B2B, how to estimate it before signing, and when the honest answer is no.
Read →GuideContext Hints in ChatGPT Ads: Definition, Format and Examples
What a context hint is according to OpenAI, where it is set, the who/when/what format, five good-versus-bad examples and the mistakes to avoid.
Read →PerformanceChatGPT Ads KPIs: Which Metrics to Track and Why
The six columns of the native report, the KPI to follow for each campaign objective, reading by ad group, and the signal / diagnosis / action table.
Read →// shall we talk?
One call, 30 minutes, live. We look at what the Hiints Index says about your category, and if your buyers aren't on the Free and Go plans, you'll find out on that call.
Book a call30 minutes · no commitment · zero pitch
// other sectors
