// about
Hiints does one thing: advertising on ChatGPT. Here is who handles it, where we come from, and the rules we hold ourselves to so you can check us.
// the story
In January 2026, Leverage, the growth agency founded by Tony Berthomé, opened access to OpenAI’s Ads Manager through its US subsidiary, while ads weren’t yet available in France. The first accounts launched then.
When buying opened in Europe on August 31, 2026, Hiints already existed: about ten advertisers supported, tens of thousands of euros in media every month, and above all a set of reference points nobody else has, because OpenAI publishes none. That base is called the Hiints Index.
Hiints is a specialist brand backed by an established agency. Leverage has supported more than 120 brands across all channels; Hiints does the ChatGPT channel only.
// the team
Head of GEA & SEA operations
10 years in digital advertising, ex-Google and ex-Microsoft. Over €10M of media managed per year, hundreds of ads launched on ChatGPT Ads in the US and Europe. CEO and founder of Leverage. He runs your campaigns, not a junior account manager.
Data & Performance expert
Tracking, measurement and performance reading: OpenAI Pixel, Conversions API, CRM matching, and the comparison of every account against the Hiints Index.
// our rules
Every data point on ChatGPT Ads comes from OpenAI’s documentation, our accounts or a dated document. When it doesn’t exist, we write that it doesn’t exist.
It is paid directly to OpenAI, on an account opened in your name. No margin on it, and the account leaves with you if you stop.
Monthly media under €3,000, a sales cycle past nine months, a target out of reach of the Free and Go plans: we say so before signing, not after.
Free setup, then 15% of ad spend under €5,000 of monthly media, 10% above. No quote needed to learn what it costs.
// editorial policy
The articles, glossary and sector pages on this site are produced by the Hiints team from OpenAI’s official documentation, the methods applied on the accounts and dated documents cited in the margin. We use AI tools to draft and proofread, and we say so.
Every article shows its update date and its sources. The channel moves fast: outdated information gets corrected, not left in place. If you spot a mistake, call us; it will be fixed and dated.
Phone : +33 6 69 01 39 44 · Paris, France
// shall we talk?
Thirty minutes to look at your category in the Hiints Index and decide whether the channel is right for you.
Book a call30 minutes · no commitment · zero pitch
