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// resources

Enough to make up your mind.

A tool, guides, a glossary, a white paper and a case study. Everything is sourced, dated, and written from the accounts we run.

Free tool

Context hints generator

30 hints in 5 ad groups, 3 ads at the right lengths, JSON and CSV export in Ads Manager format.

Generate my hints
ads.openai.com · adgroups

AG_Comparaison

  • comparing two expense tools for a 50-person company
  • which software to pick when QuickBooks is already in place
  • difference between virtual and physical cards for expenses

AG_Probleme

  • employees fronting expenses and waiting a month to be reimbursed
  • how to stop keying restaurant receipts by hand
White paper

ChatGPT Ads, the complete guide (in French).

Download

Video

ChatGPT Ads tracking, explained (in French).

Watch

Glossary
ChatGPT AdsGenerative Engine Advertising (GEA)GEO (Generative Engine Optimization)OpenAI Ads ManagerOpenAI Select PartnerSponsored adFree and Go plansSelf-serveOpenAI advertising policiesBrand safetyCampaignAd group

40 ChatGPT Ads terms, defined in one sentence.

Open the glossary

Case study

// results

A SaaS HR platform, first activation.

MetricGEAGoogle Ads baseline
Qualified demos+30 / moTest budget well below Google Ads
SQLs generated12—
Effective CPL±€250Final customer CAC 22% lower
Demo → SQL conversion+70%Higher than Google Ads

This case isn't a promise of results. What it shows: a structured method produces an actionable signal within the first weeks.

Published in the white paper ChatGPT Ads: the complete guide (in French), September 2026.

// latest guides

What we wrote recently.

All articles
Use case

ChatGPT Ads B2B: the Free/Go limit to check before you sign

Ads in ChatGPT only reach the Free and Go plans. Who is still reachable in B2B, how to estimate it before signing, and when the honest answer is no.

Updated 25 October 2026

News

ChatGPT Ads in France: What Changes for Advertisers

Who sees ChatGPT ads in France, how to open an account from France, and what a French advertiser can realistically expect as of 25 October 2026.

Updated 25 October 2026

Conversion

ChatGPT Ads Landing Pages: The Page That Continues the Conversation

The landing page is one of OpenAI’s ad selection signals. One page per family of intent, the checklist, three prompt → page pairs and message match.

Updated 25 October 2026

Comparison

ChatGPT Ads vs Google Ads: eight criteria to read them together

ChatGPT Ads vs Google Ads on eight criteria: targeting, signal, timing, format, auction, landing page, measurement, risk. Where each one wins, and why.

Updated 25 October 2026

Guide

Context Hints in ChatGPT Ads: Definition, Format and Examples

What a context hint is according to OpenAI, where it is set, the who/when/what format, five good-versus-bad examples and the mistakes to avoid.

Updated 25 October 2026

How-to

How to Advertise on ChatGPT: Your First Campaign, Step by Step

OpenAI’s Ads Manager, level by level: campaign, ad group, ad. Every field, every constraint, and the QA checklist to run before review.

Updated 25 October 2026

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